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From Profit to Purpose: Rethinking Design’s Role in Society with Don Norman

From Profit to Purpose: Rethinking Design’s Role in Society with Don Norman

by Bruce Temkin | Feb 27, 2025

Can design truly make our world better? In this episode of Humanity at Scale, Bruce Temkin welcomes legendary design thinker Don Norman, co-founder of Nielsen Norman Group, to discuss the shift from human-centered to humanity-centered design. They explore how design...
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